Just Completed: EssilorLuxottica Amazon Transformation

Strategic transformation for brands navigating Amazon and omnichannel growth

I help consumer brands — from emerging challengers to established leaders — unlock marketplace potential, build high-performing teams, and drive the top-line growth, EBITDA improvement, and category share gains that matter to leadership and investors.

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Featured

EssilorLuxottica: Amazon Transformation & Ray-Ban Meta Strategy

Trusted by this $148B global public company to lead Amazon transformation. Invented Ray-Ban Meta retargeting strategy — capturing Meta's massive ad investment to sell non-Meta Ray-Ban product on Amazon. Built by connecting AMC, AWS, Amazon Ads, agency + internal teams.

21X
ROAS
68%
New-to-Brand

Brands I've Transformed

7 For All Mankind Brooks Brothers RoC Skincare Waring Scünci BaBylissPRO Conair Cuisinart Foster Grant Costa Oakley Ray-Ban Jimmy Jazz PJ Salvage Splendid Origins 7 For All Mankind Brooks Brothers RoC Skincare Waring Scünci BaBylissPRO Conair Cuisinart Foster Grant Costa Oakley Ray-Ban Jimmy Jazz PJ Salvage Splendid Origins

Services

How I help brands win

Amazon Acceleration

Full-funnel media strategy including Amazon STV, DSP, and Sponsored Ads. I grow the top line, protect the bottom line, and take category share. Tentpole event optimization, market share gap analysis, 1P/3P transitions, and content optimization.

Organizational Design

Digital leadership roles, team structure, agency integration & consolidation, ways of working, capability assessments, and talent development roadmaps.

Digital Strategy

Omnichannel integration, AI/ML roadmaps, platform prioritization, measurement frameworks, and technology stack evaluation.

Fractional Leadership

Interim CDO coverage, board-level presentations, strategic planning, and executive team partnership for brands in transition.

M&A Support

Digital due diligence for PE portfolio companies, integration planning, and post-acquisition digital acceleration.

Retailer.com Strategy

Walmart.com, Target.com, Ulta.com optimization. Retail media planning, content management, and omnichannel coordination.

Track Record

Results that matter

$1B+

Amazon revenue managed across portfolio

40%+

Average client Amazon growth

$300M+

Amazon growth delivered

+3.2pp

Margin improvement while growing 42% at Conair

Recent Engagements

From assessment to acceleration: recent work with PE and large-cap public companies

Real transformation work for brands navigating marketplace complexity.

Just Completed

RoC Skincare

PE-Backed Beauty Brand • Strategic Assessment

Engaged to lead full digital capability assessment. Amazon is their fastest-growing channel. Delivered talent roadmap to support growth, 12-month digital acceleration roadmap, and recommended strategic shift from Linear TV to Amazon Streaming TV.

+76% STV vs Linear Engagement
+131% Women 45-54 Engagement Lift
+89% Women 55-64 Engagement Lift

Conair Corporation

PE-Backed Home & Beauty Portfolio: Chief Digital Officer • 2022-2024

Built and scaled digital commerce organization for PE ownership. Grew Amazon 42% in under 3 years while improving margin and category share. Co-led creation of Amazon Omnichannel Metrics program with Amazon & Kantar — from alpha to full market launch.

+42% Amazon Growth
+3.2pp Margin Improvement
50+ Person Org Built

Conair • Cuisinart • BaBylissPRO • Scünci • Waring

About

Tim Zawislack

Tim Zawislack

I've spent 20+ years building and leading digital commerce teams at scale.

Most recently, I was trusted by EssilorLuxottica ($148B global public company) to lead their Amazon transformation across Ray-Ban, Oakley, Costa, and Foster Grant.

As Chief Digital Officer at Conair (2022-2024), I grew Amazon 42% in under 3 years while improving margin and category share — delivering for PE ownership. I built a 50+ person digital organization and co-led the creation of Amazon's Omnichannel Metrics program with Amazon and Kantar, taking it from alpha to full market launch.

Today, I advise consumer brands navigating Amazon and omnichannel growth.

Industry Access

Direct relationships with Amazon senior leadership and agency principals — enabling faster escalations, beta program access, and strategic partnerships.

Advisory

Datalinx.AI — AI Data Platform (Databricks Accelerator)

Based In

Greenwich, CT

Our Team

Expert Network

A curated team of senior specialists with deep expertise across operations, technology, brand, and experience design.

Ankur J. Agarwal

Logistics & Supply Chain

Strategic supply chain leader with experience at Amazon, Veho, and Procter & Gamble. Harvard Business School executive education. Led supply chain expansions doubling market reach. MIT Center for Transportation & Logistics collaborator on Agentic AI.

Amazon Veho P&G Toyota
LinkedIn

Jon Harding

IT & Enterprise Systems

Global CIO at Conair for 20 years. 2023 New York CIO of the Year. Replaced 25 legacy ERPs with single SAP instance. Expert in ERP, supply chain, warehouse management, eCommerce, and finance integration. Kellogg Company Europe transformation leader.

Conair Cuisinart Kellogg SAP
LinkedIn

Sid Ramnarace

Branding & Product Design

VP Product Development at Cuisinart leading global brand strategy. 30+ years experience across Ford, Lifetime Brands, and VIDERI. Cleveland Institute of Art industrial design graduate. Led One Cuisinart Strategy with MetaDesign and Publicis Sapient.

Cuisinart Ford Lifetime Brands
LinkedIn

Kristoffer Reiter

UX/UI & Brand Experience

Multi-disciplinary brand strategist with international experience at Oakley, Brooks Brothers, H&M, IKEA, and Bloomingdale's. Founded customer experience agency serving global brands. Expert in visual design, content development, and brand positioning.

Oakley Brooks Brothers H&M IKEA Estee Lauder Aveda MAC
LinkedIn

Testimonials

What Clients Say

“As CDO, Tim transformed our digital commerce organization. His leadership on Amazon strategy, media optimization, and cross-functional alignment drove significant revenue growth and positioned us for long-term success.”

Jon Harding

Global CIO, Conair

“Tim is one of the most capable digital commerce leaders I’ve worked with. He built a high-performing Amazon organization, developed sophisticated media strategies, and consistently delivered above-plan results.”

Bob Candler

GM, Cuisinart

Ramon Tavarez

Founder & CEO, LTG Concepts

"Tim Zawislack is a builder at heart. He's that rare ecommerce leader who sees what's possible, rallies people around a shared vision, and makes it happen together. Over two decades building digital businesses for brands like Conair, Cuisinart, BabylissPRO, Lacoste, Tommy Hilfiger, Calvin Klein, Brooks Brothers, and the Origins brand for Estée Lauder, he's consistently transformed how iconic brands win online, energizing teams along the way. If you want an ecommerce partner who understands Amazon inside and out, thinks strategically, executes with precision, and makes work energizing, Tim consistently turns potential into performance."

Sid Ramnarace

VP Product Development, Cuisinart

Ready to accelerate your Amazon business?

Let's discuss your challenges and explore how operator-led expertise can drive your digital commerce forward.

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